The campaign aimed to globally promote Brazil's Stock Car racing globally, targeting GenZ and emerging markets. Through research and influencer engagement, it expanded from a legacy audience to younger demographics. It strategically utilized ads, influencer content, and media coverage, resulting in a successful event with 20,000 visitors, economic growth for Goiania - Brazil, and widespread online sharing, including live streams, interviews, and rewind videos.

https://www.stockproseries.com.br/stockcar/proseries